our services & packages

Brand Identity

We see branding as the foundation of a business, not just its visual expression — a strong brand is clearly defined, thoughtfully designed, and consistently communicated across every touchpoint.

Our brand development process focuses on defining who you are, how you are perceived, and how your brand shows up in the world. We translate strategy into a refined visual language that creates a confident and recognisable brand presence, ensuring clarity and consistency across digital and print applications.

Gold embossed text on an olive green background reads 'Hawk Homes & Co' with a small geometric logo above.

( 01 )

Brand Foundations

Defining the core of your brand.

Brand Identity Foundations is a strategic starting point for businesses who want to clearly define their brand and establish a strong, cohesive presence. This package focuses on the essential elements that shape how your brand looks, feels, and communicates, ensuring consistency across your primary touchpoints. It is designed to bring structure and direction without excess, creating a refined foundation you can confidently build upon.

    • New or evolving brands looking to clearly define their identity

    • Founders who want a cohesive, professional brand presence without over‑complexity

    • Businesses preparing for a semi‑custom website or a focused digital launch

    • Brand exploration and identity definition

    • Visual direction and mood development

    • Two logo variations

    • Colour palette and typography system

    • Application mockups

    • Essential brand summary for consistent use

  • Timeline: 3 weeks

    Investment: €2400

start your project
Holistic brand creation process by Avelã Creative.

( 02 )

Signature Brand Identity

A considered brand identity, defined with clarity and designed to endure.

Signature Brand Identity is our most in‑depth branding offering, created for businesses who require a strong, distinctive presence from the outset. This process allows for deeper exploration and refinement, resulting in an identity that feels confident, aligned, and unmistakably yours. We define the strategic foundations of your brand and develop a complete visual language that supports consistency, recognition, and long‑term growth across all touchpoints.

    • Brands that are ready to invest in a premium, fully developed brand identity

    • Businesses that require consistent visuals across all platforms to strengthen recognition and trust

    • Founders who want their branding to clearly reflect their expertise, values, and market positioning

    • Brand strategy, defining positioning, direction, and brand presence

    • In‑depth brand exploration and creative development

    • Four logo variations

    • Colour palette and typography system

    • Application mockups across key digital and print touchpoints

    • Full brand guidelines

  • Timeline: 5 weeks

    Investment: €3500

start your project

( 03 )

Brand & Website, Designed Together

A brand identity reaches its full potential once it's carried through to a website your clients actually experience. We recommend pairing your Brand Identity package with Custom or Semi-Custom Website Design, so the visual language we define together shows up on every page — not just your logo and guidelines.

Perfect for

  • Founders launching a new business who want brand and website built as one aligned process

  • Businesses refreshing their identity who want their website to reflect it from day one, not months later

  • Anyone who'd rather invest once in a brand and website that work together, than pay twice to fix a mismatch later

Every Brand Identity package can be paired with either website option. We'll scope the combined project — and the investment — together during your discovery call.

start your project
Visual brand elements supporting a design article by Avelã Creative.

À La Carte Brand Services

In addition to our Brand Identity packages, we offer a selection of à la carte services designed to support and extend your brand across specific touchpoints. These services are ideal for brands who already have a defined identity in place and are looking to apply it consistently across digital or printed materials.

  • Digital & printed brand collateral

  • Stationery and business card design

  • Brochures and welcome guides

  • Social media templates

  • Custom illustrations

  • AI‑assisted image generation

  • Packaging design

and more.

start your project

Our Work

Explore a selection of our recent web design projects and see how each website is tailored to reflect the brand behind it.

Website and branding visuals used to illustrate design insights by Avelã Creative.

De La Region

home decor

Strategic design examples featured within editorial content by Avelã Creative.

Lily De Asa

Interior Design

Brand design details supporting an editorial narrative by Avelã Creative.

The Cuisson

Culinary Studio

Explore the portfolio

Kind words from our clients

  • “Working with Katerina was an absolute pleasure from start to finish. She was attentive, responsive, and incredibly professional throughout the entire process. She always took the time to answer my questions thoughtfully and offered insightful recommendations that truly elevated the final result. What impressed me most was her ability to listen, understand my vision, and translate it into a website that feels authentic to both me and my business. The finished site doesn't just showcase my work—it captures my personality, my design philosophy, and what Matte & Gloss Interiors is all about. Katerina's creativity, patience, and attention to detail made the entire experience enjoyable, and I couldn't be happier with the outcome. I highly recommend her to anyone looking for a talented web designer who genuinely cares about bringing your vision to life.”

    —  Milena Fay, Matte and Gloss Interiors

  • "Working with Team Avela on the website and branding for Serendipity Weddings has been an exceptional experience from start to finish. From the very beginning, their approach was thoughtful, structured, and deeply focused on understanding our vision. They took the time to truly listen and translate our ideas into a visual identity that reflects Serendipity Weddings exactly as we envisioned it - refined, intentional, and aligned with the level of luxury and personalisation we deliver to our clients. What stood out the most was their attention to detail and their commitment to getting every element right. "

    — Tin Sertic, Serendipity Weddings

  • "Avela Creative helped us do a complete update and revival of our company's website. They were an absolute pleasure to work with and created something even better than we could have envisioned. They hit every deadline on time, and delivered such impeccable work with beautiful creativity and pristine taste. We feel very fortunate to have worked with the Avela Team and would highly recommend them for any project!"

    —  Kjersten Bradley, Kenilworth Creations

  • "Katerina was an absolute pleasure to work with. She delivered a clean, elevated redesign of our Squarespace website for Wood House Interiors that perfectly captured our warm, timeless, and curated Montana aesthetic. She was responsive, professional, and listened carefully to our feedback throughout. She incorporated our brand direction, logo choices, and specific messaging while making thoughtful improvements. The final result feels polished, inviting, and professional — exactly what we needed. I highly recommend Katerina to anyone looking for a skilled Squarespace designer who understands branding and creates beautiful, functional websites. She made the whole process smooth and stress-free. We’ll definitely work with her again."

    — Ken Tikka, WoodHouse Interiors

  • “Katerina has been absolutely amazing. Going above and beyond with the design and execution of the new website. I couldn't be happier with how the brand has been captured within the site and i'm so so excited to launch it. Thank you again.”

    — Samuel Hearn, Silent Shout

  • “Katerina and Avelã Creative created the website of my literal dreams! I only had an abstract concept of my website and its general aesthetic in mind, but from the very beginning onwards, it seemed like she did more than read my mind. Her unique designs, her eye for detail and her exceptional sense of aesthetic composition exceeded all my expectations and were literally better than anything I had imagined possible."

    — Julia Reinhardt

  • “I thoroughly enjoyed working with Katerina, she is very professional and always responds very quickly. From our initial conversation to discuss the requirements and brief for my new website to the execution and launch of the website the project went smoothly and I've felt inspired by the whole process. I'm very happy with the website, it looks sleek, stylish and the functionality is great too - it's all I had been hoping for and more. I'd definitely recommend Katerina and I hope to with with her again.”

    — Misa Hay, 60 north publishing

  • “Katerina is extremely professional and delivers beautiful results. She pays close attention to detail and is ahead of the game as well as on-time with deliverables. I hope we get to keep working together on future projects.”

    — Maren Wickwire

Frequently Asked Questions

  • Brand Foundations covers the essentials — a clear, cohesive identity built efficiently, ideal if you're preparing for a semi-custom website or a focused launch. Signature Brand Identity goes deeper: full brand strategy, more logo variations, and complete guidelines built for a business ready to invest in a premium, fully developed presence from the outset.

  • Yes — many clients do. Building both together means your website is designed around a brand strategy from day one, rather than fitted to a logo after the fact. Let us know during your discovery call and we'll scope both as one project.

  • In most cases, yes. Tell us what's working and what isn't during your discovery call, and we'll advise whether a refinement or a full identity is the better fit for where your brand is now.

  • It starts with a discovery call, followed by a detailed questionnaire to understand where your business is right now — your goals, your vision, and how you want to be perceived. From there, we develop draft concepts and a moodboard to establish direction, then refine the identity through your revision rounds until it feels fully, unmistakably yours.

  • A clear, practical PDF covering the basics you need to use your brand consistently: your logo, colour palette, and typography. It's built to be a quick, reliable reference — everything you need to apply your identity correctly, without the depth of a full guidelines document.

  • A significantly more detailed document than the brand summary — covering how your brand should be used across every context, with full application examples, a detailed breakdown of your typography system, and comprehensive colour palette specifications. It's built so that anyone using your brand in future — a new hire, a printer, a collaborator — can apply it correctly without needing to ask.

  • Yes. Business cards, stationery, brochures, social media templates, and other brand collateral are available as à la carte add-ons to either Brand Identity package — see our À La Carte Brand Services above for the full list.

get started

Design that earns its place before you say a word

We design for founders and creative businesses ready to be seen at their level. If you're ready for a brand identity that reflects where your business is going, we'd love to hear from you.

start your project